Is SEO for apps really needed?
For years web site owners been trying to get to the top on Google by using SEO. In todays business when almost everything happens online it’s crucial to be visible for customers on the internet. The same applies also to Apples App Store and on Google Play. If you’re app is not visible how could you expect anyone to download your app. Did you know there’s almost 1 billion apps on App Store? So is it even possible to be visible when theres already so many apps? Sure it is, you just need to optimize you app for the app store (or Google Play).
ASO, App Store Optimisation
App Store Optimisation is how you optimize various elements of your app (i.e. title, keywords, description) in order to maximise your app’s visibility in app store searches. So how do you optimize your app? No one really knows the exact algorithm Apple is using but these are the things that Apple’s using when a user searches for an app and in what order the app appears,
- App title
- Publisher / developer name
- Number of reviews
- Number of downloads
Of course it’s also very important to have an appealing icon and a selling description of your app, but these thing is important for the users and not for Apple.
So how do you do it?
I’m only starting to scratch on the surface of ASO, but already I’ve noticed how ASO really affects the number of downloads and app store ranking. And in a positive way. I found a great service called SensorTower that’s really really useful when it comes to ASO. Before I started to work on optimizing my app I was ranked on place 100+ for the search term ”Calorie counter”, thanks to SensorTower I managed to climb up to place 53 simply by adding a few keywords.
As you see from the screenshot, on september 18th I was ranked on place 72. On september 19th I released a new version of the app that’s mostly changed the title and the keywords. Guess what? The day after the new version was released I’ve already climbed up to place 53, simply by tweaking the title and keywords.
I’ve learned that one of the most important thing when it comes to ASO is to know you competitors, what keywords they’re using, how many downloads they have and so on. To collect all this information manually is virtually impossible. So I must say that one of my absolutely favorite features of SensorTower is thats it’s so easy to compare your app to your competitors apps and also how SensorTower helps you find new competitors to keep track of.
The last feature that I’ve been using a lot is the keyword optimizer, SensorTower actually helps you optimize the keywords you’re by giving you suggestions how to improve them and also suggests other keywords. You can also see the total traffic a specific keyword has, how many apps that shows up on app store when someone is searching for that particular keyword and how difficult it is to rank high on that keyword.
I’ve been using SensorTower for little over a week now and I already feel that it’s paid off! Compared to what you get I think the service is a bargain. I don’t think it matters if you’re a small indie developer or a huge app company,SensorTower is a must when it comes to ASO!